Acquire. Operate.
Grow with people in mind
01
Guiding Principles
People. Integrity. Excellence.
02
OUR PHILOSOPHY
Operator First, Investor Second
MIRADA CAPITAL GROUP
We acquire and operate exceptional businesses — together.
Mirada Capital Group is a boutique family office that acquires and scales high-potential companies through technology, disciplined execution, and collaborative leadership.
WHO WE ARE
About Mirada Capital Group
OUR VALUES
PEOPLE, INTEGRITY, EXCELLENCE
Mirada Capital Group is a family office that buys and operates companies in the lower middle market. We focus on strong, growing businesses that are ready for their next chapter of scale — through operational excellence, technology enablement, and culture-driven leadership.
We don’t manage from the sidelines; we lead from within.
Our approach is to own and operate collaboratively, working shoulder to shoulder with management teams to accelerate growth while preserving what makes each company special.
Founded by Jimmy Mathews, Mirada combines deep operating experience with long-term strategic capital. Our mission is to build enduring companies that people are proud to work for, partner with, and pass on.
Guiding Principles
People. Integrity. Excellence.
We believe great outcomes come from great people, doing meaningful work, guided by shared values.
OUR PHILOSOPHY
Operator First, Investor Second
We are hands-on owners who believe in shared success. We acquire full control of businesses, then collaborate with existing teams to strengthen systems, leadership, and growth strategy.
We bring the mindset of operators and the discipline of investors — aligning everyone around a common vision for sustainable success.
How We Work
- Collaborative Ownership — We work alongside existing leaders and employees, building on their strengths.
- Operational Rigor — We apply proven playbooks across finance, technology, and management systems.
- Long-Term Horizon — As a family office, we grow at the right pace — not bound by fund cycles or deadlines.
- Strategic Integration — We connect portfolio companies where synergies exist, creating shared platforms for growth.
Current Investments
Strategic Alignment with AO Swag
We actively explore bolt-on and complementary acquisitions that expand our technology-enabled merchandising and fulfillment ecosystem, including opportunities adjacent to AO Swag’s platform.
WHAT WE BUY
Disciplined Focus. Flexible Structure.
We acquire established businesses where our operational and strategic support can unlock meaningful growth.
Investment Size
- Revenue: $20M–$60M
- EBITDA: $5M–$20M
- Geography: North America and nearshore markets
- Transaction Types: Full buyouts, strategic bolt-ons, corporate carve-outs, recapitalizations
What We Value
- Stable, profitable operations with growth runway
- Strong customer relationships and recurring revenue
- Experienced management teams open to collaboration
- Clear opportunities for margin, tech, or process improvement
- Industries with fragmentation and scale potential
Target Sectors
- Branded merchandise, manufacturing, and fulfillment
- Technology-enabled services
- Logistics and supply chain
- Niche consumer and B2B brands
- Light industrial and specialty production
Strategic Alignment with AO Swag
We actively explore bolt-on and complementary acquisitions that expand our technology-enabled merchandising and fulfillment ecosystem, including opportunities adjacent to AO Swag’s platform.
OUR ADVANTAGE
Why Founders and Teams Choose Mirada
Speed and Certainty
We use our own capital and make decisions quickly, without layers of committee process.
Hands-On Support
We bring operating talent, financial systems, and leadership frameworks to accelerate scale.
Collaborative Integration
We preserve the heart of each company, its people, customers, and culture, while strengthening the foundation for growth.
Enduring Partnership
We build companies meant to last — measured by trust, performance, and shared success.
OUR PORTFOLIO
Building a Family of Category Leaders
Our portfolio reflects a commitment to purpose-driven growth. We invest in businesses with strong foundations and the ambition to scale sustainably.
The Mirada Team
Jimmy Mathews
Jimmy Mathews is the founder and Managing Partner of Mirada Capital Group, LLC. He brings more than 25 years of experience building, acquiring, and investing in businesses across healthcare, aerospace, manufacturing, technology, real estate, logistics, branded merchandise, and consumer markets.
Jimmy’s approach to business is rooted in a simple belief: companies matter most when they improve the lives of the people connected to them. That starts with employees first, by building teams and cultures where people are valued, challenged, supported, and given the opportunity to grow. When that foundation is strong, businesses are better able to serve customers, partners, vendors, and impact communities in ways that create lasting value.
His experience spans startups, acquisitions, board roles, sales and marketing strategy, and technology transformation. Recent investments and acquisitions include AO Swag, Rocket Air Supply, Advanced Trailer, and Green’s Natural Foods. He has also served as a key investor and board member at Pegasus Logistics Group and Remote Roofing.
Jimmy is a graduate of Boston University with a degree in Finance and Marketing.
Perl Marwah
Perl Marwah is a finance and accounting leader at Mirada Capital Group with a strong track record of helping businesses grow, scale, and navigate strategic change. She brings experience across financial planning and analysis, acquisitions, operations, investor relations, and performance improvement, with work spanning medical devices, franchising, IT consulting, global manufacturing, and branded merchandise.
As Senior Vice President of Finance at AO Swag, Perl provides financial leadership across the organization and partners closely with the leadership team to strengthen reporting, improve visibility, support decision making, and build the financial discipline needed for long term growth. Her role combines strategic finance, operational insight, and hands on execution in a growing business environment.
Earlier in her career, Perl led FP&A at Standard Bariatrics, where her work supported a successful $300 million M&A exit and included the development of investor relations programs. She also built an entrepreneurial finance and accounting practice serving clients such as Nielsen Corporation and Cintrifuse, with a focus on custom financial solutions and operational efficiency.
Previously, as Vice President of Finance at St. Gregory Development Group, Perl helped increase bookings and billings by 50 percent while driving organizational improvements and cost reductions. At Dover Corporation, she enhanced performance visibility, improved transparency, and led continuous improvement initiatives. Across each role, Perl has brought a disciplined, practical, and growth oriented approach to finance leadership.
Jonathan R. Green
Jonathan R. Green has an extensive background in entrepreneurial pursuits having founded, purchased, and sold numerous businesses in the fields of manufacturing, property development, farm and industrial equipment, and large-scale rail and truck logistics.
As founder and CEO of the largest oil and gas transloading and logistics company in the United States Jonathan spent significant time dealing with the capital and public debt markets deploying over $500m in equity and raising over $100m in debt. While growing this company Jonathan lead significant M&A activity while partnering with investment banks such as Goldman Sachs, JPM, and Simmons.
The most recent acquisition was a 50-year-old logistics company in Nebraska. Jonathan earned a Bachelor of Economics as well as a Masters of Business Administration in Entrepreneurial Studies from Texas Tech University.
Tra Willbanks
Founder and CEO of Anchor Partners, Tra has successfully overseen the strategic integration and continued growth of Anchor Fabrication, Abby Manufacturing, BOH Defense, and Quality Industries. Throughout his career, he has maintained a strong focus on talent development, leadership cultivation, and building a positive company culture, which has played a key role in the success of these organizations and continues to create a strong foundation for future expansion and long-term growth. Family and faith remain central pillars of Tra’s life and serve as guiding principles in both his professional leadership style and personal relationships. These values have shaped his approach to business, emphasizing integrity, stewardship, service, and a commitment to helping others succeed. A successful battle with cancer further strengthened and clarified these priorities, deepening his appreciation for faith, family, and purposeful leadership.
A graduate of Abilene Christian University and a Certified Public Accountant (CPA), Tra brings a strong background in accounting, finance, and business strategy. His financial expertise has been instrumental in helping navigate the complexities and opportunities associated with private equity investments in the manufacturing sector. His ability to combine financial discipline with a people-first leadership philosophy has contributed significantly to the continued success of the businesses under his leadership.
Tra, his wife Shelly, and their seven children worship at Gateway Church, where faith continues to play an important role in their daily lives. In addition to his business responsibilities, Tra serves on the Gateway Elder Board, supporting the church’s mission and leadership while remaining committed to serving his community.
HOW WE HELP
Hands-On Operating Support
Mirada provides active resources that help portfolio companies scale efficiently and confidently.
Core Capabilities
- Financial systems and reporting
- Operational process design
- Technology and data modernization
- Leadership development and team design
- M&A and bolt-on integration support
We build from the inside — ensuring the foundation can support 3x the growth without losing agility or culture.