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Guiding Principles
People. Integrity. Excellence.
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OUR PHILOSOPHY
Operator First, Investor Second
MIRADA CAPITAL GROUP
We acquire and operate exceptional businesses — together.
Mirada Capital Group is a boutique family office that acquires and scales high-potential companies through technology, disciplined execution, and collaborative leadership.
WHO WE ARE
About Mirada Capital Group
OUR VALUES
PEOPLE, INTEGRITY, EXCELLENCE
Mirada Capital Group is a family office that buys and operates companies in the lower middle market. We focus on strong, growing businesses that are ready for their next chapter of scale — through operational excellence, technology enablement, and culture-driven leadership.
We don’t manage from the sidelines; we lead from within.
Our approach is to own and operate collaboratively, working shoulder to shoulder with management teams to accelerate growth while preserving what makes each company special.
Founded by Jimmy Mathews, Mirada combines deep operating experience with long-term strategic capital. Our mission is to build enduring companies that people are proud to work for, partner with, and pass on.
Guiding Principles
People. Integrity. Excellence.
We believe great outcomes come from great people, doing meaningful work, guided by shared values.
OUR PHILOSOPHY
Operator First, Investor Second
We are hands-on owners who believe in shared success. We acquire full control of businesses, then collaborate with existing teams to strengthen systems, leadership, and growth strategy.
We bring the mindset of operators and the discipline of investors — aligning everyone around a common vision for sustainable success.
How We Work
- Collaborative Ownership — We work alongside existing leaders and employees, building on their strengths.
- Operational Rigor — We apply proven playbooks across finance, technology, and management systems.
- Long-Term Horizon — As a family office, we grow at the right pace — not bound by fund cycles or deadlines.
- Strategic Integration — We connect portfolio companies where synergies exist, creating shared platforms for growth.
Current Investments
Strategic Alignment with AO Swag
We actively explore bolt-on and complementary acquisitions that expand our technology-enabled merchandising and fulfillment ecosystem, including opportunities adjacent to AO Swag’s platform.
WHAT WE BUY
Disciplined Focus. Flexible Structure.
We acquire established businesses where our operational and strategic support can unlock meaningful growth.
Investment Size
- Revenue: $20M–$60M
- EBITDA: $5M–$20M
- Geography: North America and nearshore markets
- Transaction Types: Full buyouts, strategic bolt-ons, corporate carve-outs, recapitalizations
What We Value
- Stable, profitable operations with growth runway
- Strong customer relationships and recurring revenue
- Experienced management teams open to collaboration
- Clear opportunities for margin, tech, or process improvement
- Industries with fragmentation and scale potential
Target Sectors
- Branded merchandise, manufacturing, and fulfillment
- Technology-enabled services
- Logistics and supply chain
- Niche consumer and B2B brands
- Light industrial and specialty production
Strategic Alignment with AO Swag
We actively explore bolt-on and complementary acquisitions that expand our technology-enabled merchandising and fulfillment ecosystem, including opportunities adjacent to AO Swag’s platform.
OUR ADVANTAGE
Why Founders and Teams Choose Mirada
Speed and Certainty
We use our own capital and make decisions quickly, without layers of committee process.
Hands-On Support
We bring operating talent, financial systems, and leadership frameworks to accelerate scale.
Collaborative Integration
We preserve the heart of each company, its people, customers, and culture, while strengthening the foundation for growth.
Enduring Partnership
We build companies meant to last — measured by trust, performance, and shared success.
OUR PORTFOLIO
Building a Family of Category Leaders
Our portfolio reflects a commitment to purpose-driven growth. We invest in businesses with strong foundations and the ambition to scale sustainably.
The Mirada Team
Jimmy Mathews
Jimmy is the founder and Managing Partner at Mirada Capital Group, LLC. Jimmy brings over 20 years of success in building high-growth, high-value businesses through exceptional strategic vision and leadership. His business and leadership experience has been applied to start-ups, acquisitions, investments, and board roles. He has created value and success in diverse industries including Healthcare, Aerospace, Manufacturing, Technology and Real Estate.
Jimmy’s success stems from his expertise in driving sales and marketing strategy across a variety of industries, and a strong focus on technology transformation. Recent investments and acquisitions include Rocket Air Supply, Advanced Trailer, Advanced Hemp Dryer and Green’s Natural Foods as well as being a key investor and board member at Pegasus Logistics Group and Remote Roofing. Jimmy is also a graduate of Boston University with a degree in Finance and Marketing.
Tra Willbanks
Tra Willbanks serves as the founder and Chief Executive Officer of Anchor Partners, a management company that oversees a family of manufacturing companies specializing in heavy, medium, and light metal fabrication. He also serves as the founder and Chief Executive Officer of Anchor Investments, a family office specializing in manufacturing and distribution investments, founded in 2018. He graduated with a BBA in accounting from Abilene Christian University and worked as an auditor at Arthur Andersen. Since 2014, Tra has also served as an elder at Gateway Church in Southlake, Texas where he and his family attend.
Jonathan R. Green
Jonathan R. Green has an extensive background in entrepreneurial pursuits having founded, purchased, and sold numerous businesses in the fields of manufacturing, property development, farm and industrial equipment, and large-scale rail and truck logistics.
As founder and CEO of the largest oil and gas transloading and logistics company in the United States Jonathan spent significant time dealing with the capital and public debt markets deploying over $500m in equity and raising over $100m in debt. While growing this company Jonathan lead significant M&A activity while partnering with investment banks such as Goldman Sachs, JPM, and Simmons.
The most recent acquisition was a 50-year-old logistics company in Nebraska. Jonathan earned a Bachelor of Economics as well as a Masters of Business Administration in Entrepreneurial Studies from Texas Tech University.
Perl Marwah
Perl Marwah is a dynamic finance and accounting leader at Mirada Capital Group. She brings a strong track record of driving strategic growth and profitability across various sectors, including medical devices, franchising, IT consulting, and global manufacturing.
As the leader of FP&A at Standard Bariatrics, she led financial planning and analysis, culminating in a successful $300 million M&A exit, and developed comprehensive investor relations programs.
In her entrepreneurial venture, she provided finance and accounting services to clients such as Nielsen Corporation and Cintrifuse, implementing custom solutions and monitoring operational efficiency.
Previously, as VP of Finance at St. Gregory Development Group, Perl increased bookings and billings by 50% and transformed organizational structures to achieve significant cost reductions. At Dover Corporation, she enhanced performance visibility, improved transparency, and led continuous improvement initiatives.
HOW WE HELP
Hands-On Operating Support
Mirada provides active resources that help portfolio companies scale efficiently and confidently.
Core Capabilities
- Financial systems and reporting
- Operational process design
- Technology and data modernization
- Leadership development and team design
- M&A and bolt-on integration support
We build from the inside — ensuring the foundation can support 3x the growth without losing agility or culture.